design & development of technical run commuting pack
market research
I had the awesome opportunity to work with a technical outerwear brand, Trew Gear, based in Portland, Oregon. Following the update of each kit's measurements, I helped them overhaul and completely redefine the way a consumer interacts and views a sizing guide online. There's nothing more important than fit & comfort when it comes to apparel. It's one of the most subjective things about the industry. Even more so now is the time to get online sizing guides right with the Coronavirus impacting retail the way it has. Consumer's in the ski/snowboard outerwear space have very different ideas on what "snug", "average", and "loose" mean when it comes to their gear. With that comes it's own challenges for a company to give the consumer sizing and fit information in the most effective and creative way possible.
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My tasks in this project included a competitor analysis, a non-competitor analysis for inspiration, and consumer insights regarding the set-up of a sizing guide that consumers like most based on the guide being accurate, user-friendly, simple, aesthetically appealing, and easy to follow.
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Stay tuned to see what we come up with!
"We make the best apparel for backcountry skiing and snowboarding and we deliver it to our radical customers with a thumb’s up and a smile."
About Trew Gear
TREW started in 2008 when they made their first snow bib. They designed the bib around the varying weather and demands of the Pacific Northwest. Which, as it turns out, made their outerwear capable of handling anything, and people really appreciated that. Oh yeah, and they had radical colors and lots of pockets. Who doesn't love pockets?
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Recognition from industry leading publications and widespread praise from opinionated end-users fed their growth and reinforced their belief that there is demand for technical gear with a different vibe.
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They started TREW to make a product that no one was offering. That perspective evolved into an entire product line and created a brand-culture that strived to deliver new products and experiences to the outdoor industry. In 2015, they decided it was time to create a company and a service that matched the radical creativity of our product line. They left the traditional wholesale distribution network to sell their products DTC which allowed them the opportunity to sell high quality goods for a lower price by becoming a distributor themselves.
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