design & development of technical run commuting pack
My team decided to focus on the run commuting market. These are ultra and trail runners that are very busy but have to get their training in one way or another. So they choose to run to work instead of drive, walk, or take public transportation. Through our research, we discovered that this is a rapidly growing market that is highly under-served as far as equipment is concerned. So we came up with a run commuting specific bag/vest hybrid that changes the way bags should function. We optimized for storage and comfort and came up with our CMTR 1.0 bag. My role in this project has consisted of Consumer/Market Research, Marketing, Development, Design, and Prototyping. In our technical package I worked on the Bill of Materials, Packaging Design, and Major Callouts
Technical Package
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Our technical package for this bag is attached here
Packaging Design
Bag Hanger
My full Packaging Design is attached here
Pullover Sample
Our first ever sample from our factory partners, Global Cases.
Pullover Sample Revision
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After many scrutiny meetings with both my team and consumers, we were able to completely pick it apart and revise some issues we were running in to.
Our first set of revisions can be seen if you click here.
Second Sample
As soon as we saw our second sample, we immediately decided that our outer mesh pocket covering the main opening of the bag was not going to work functionally or aesthetically. In our next set of revisions, we removed that aspect of the bag and replaced it with a bungee cord system for extra adjustability while still allowing it to be a spot where consumers can place their items.
Final Sample
Final product
We worked with Hyosung TNC Corporation, a textile company in Seoul, Korea, to equip our pack with a high quality nylon ripstop called MIPAN Robic.
Colorways of the CMTR 1.0
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About the University of Oregon's Sports Product Management Graduate Program
This program focuses on the product creation calendar starting from consumer/market research all the way to a global and domestic go-to-market plan. We are assigned teams of 5-6 people and are tasked with applying what we learn in class, to a real life example in the sport and outdoor industry throughout the entire 18-month program. This is to emulate the industry standard of an 18-month product creation calendar.
We begin by researching different markets within the sport/outdoor world and get to know the consumers and what their needs are. Based on that information, we select a problem that needs to be solved that hasn't been done before, or that hasn't been done well enough. Following the process of nailing down our insights, we then design and develop our product and produce our technical package for our product. We then pass on our technical package to factories the program has a good relationship with, or factories that we met on our abroad trip to Munich, Germany for ISPO and made a connection with. We then get to fully be immersed in the process that is global communication with factories to receive samples of our product. Finally, we develop go-to-market plans for not only our domestic markets, but also our international market and what that may look like in terms of strategy on how to enter a global market that is very different compared to the US market. At the end of the program, we pitch our entire business to potential investors and have the opportunity to follow through and bring it to the marketplace.